Transcript
Re-visitando los estudios de recepción/ audiencias en Colombia Revisiting the study of audiences in Colombia JORGE IVÁN BONILLA VÉLEZ1 EOSURSyVLWRGHODUWtFXORHVDQDOL]DUDO- JXQDVFRQWLQXLGDGHVGHVSOD]DPLHQWRV \UXSWXUDVHQORVHVWXGLRVGHUHFHS FLyQ\DXGLHQFLDHQ&RORPELDGXUDQWH ODV~OWLPDVFLQFRGpFDGDV6HSODQWHD TXHORVHVWXGLRVVREUHODUHFHSFLyQ DXGLHQFLDV KDQ SHUGLGR VX YtQFXOR SROtWLFRHOFXDOKDVLGRVXVWLWXLGRSRU XQDYRFDFLyQSHGDJyJLFDLQWHUHVDGD HQODUHFHSFLyQFUtWLFDGHPHGLRV(VWR KDPDUFKDGRSDUDOHORDXQGHVSOD]D- PLHQWRGHORVVXMHWRVSRSXODUHVDORV VXMHWRVLQIDQWLOHV\MXYHQLOHVHQHVWH WLSRGHHVWXGLRV
This contribution reviews the con- tinuities, shifts and ruptures in the research agenda of reception analysis LQ&RORPELDLQWKHODVW¿YHGHFDGHV The argument is made that in the study of audiences researchers are increas- ingly interested in the pedagogical –as opposed to the political–, dimension RIPHGLDUHFHSWLRQ$WWHQWLRQWR\RXQJ publics has also replaced the previ- RXVO\GRPLQDQWIRFXVRQSRSXODURQHV
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KEY WORDS: Reception, audiences, cultural consumption, communication VWXGLHV
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Universidad EAFIT, Colombia. Correo electrónico: MERQLOOD#HD¿WHGXFR 'HSDUWDPHQWRGH+XPDQLGDGHV8QLYHUVLGDG(D¿W%ORTXHR¿FLQD &DUUHUD 1RVXU0HGHOOtQ&RORPELD )RQGRVLQVWLWXFLRQDOHV (VWHDUWtFXORIRUPDSDUWHGHODLQYHVWLJDFLyQLos estudios de recepción en Colombia,GHVDUUROODGDFRQIRQGRVLQWHUQRVGHWUHVXQLYHUVL- GDGHV 8QLYHUVLGDGGH/RV$QGHVGH%RJRWi3RQWL¿FLD8QLYHUVLGDG-DYHULDQD de Cali y Universidad EAFITGH0HGHOOtQTXHKDFHQSDUWHGHOD5HG/DWL
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